As I mentioned in an earlier post, several weeks ago I attended the Justmeans Social Media for Sustainability conference in San Francisco.
Justmeans is a social utility where you can talk about your good work with the companies and people who matter on the sustainability scene. Unlike other social networks, Justmeans is a more targeted audience of people who share your interest in the environment and sustainability.
The conference, which hosted seven moderated panels on a variety of topics related to social media, helped attendees answer questions about social media from the simple to the complex: How should my company be using social media to engage our customers, employees, activists, and other stakeholders online? What are the best tools and platforms? Should I be on Facebook, Twitter, YouTube, Justmeans or all four? How does one develop the right incentives for building community and keeping your community engaged? What is the ROI of social media and what metrics should my company be using? How do I build a quality online following that will actually be of value to my business?
As a relative newbie on the social networking scene – I opened both my Facebook and Twitter accounts in the last 18 months – I was afraid that I might be lost in the lingo. (Beyond “LOL,” the majority of the acronyms used online are over my head.) But this was not a “tech” conference and the information offered was accessible to social media users of all levels.
A highlight of the event for me was the panel on “Redefining Corporate Activisim,” which included John Friedman, senior director of public relations for Sodexo; Kitty Taylor, senior advisor and head of social media for the U.S. Chamber Business Civic Leadership Center and Laura Adams, digital advocacy director for sustainable business and innovation for Nike, and moderator by David Witzel, director of Innovation Exchange.
The panel explored how social media is changing the way that companies are engaging with their employees, and learning what their stakeholders and other advocates want to see from the company.
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